Goal: Teach soft skills asynchronously using new assessment formats for the organization
Outcome: Launched successfully and created a scalable framework for future soft skills programs
This project is under NDA, so I can’t share deliverables. Below, I’ve outlined my role, process, and results.
Sales Soft Skills
FRAMEWORKS: ADDIE, SAM, AND BACKWARD DESIGN
PROJECT SNAPSHOT
Role
Lead Instructional Designer, Project Manager
Project
Sales Program: Soft Skills
Program Length
3 months
Program Goal
Prepare beginners for junior sales roles entirely online
Project Duration
3 months
Stakeholders
Head of Portfolio Management Office, Director of ID, Manager of ID, Content Manager, Editor, Program Manager, Student Support, Product Manager
Tools & Platforms
Custom LMS (Contentful and Learnosity), Slack, Zoom, Microsoft Office Suite, SharePoint, screen recording + GIF tools, Confluence, Jira
Accreditation Support
Maintained program documentation to support higher education accreditation standards
PROBLEM
Organization had never developed a soft skills program.
Soft skills are critical for sales but hard to teach and assess without live instruction.
Needed to reskill learners with zero experience for junior sales roles in just three months.
APPROACH
Analysis (ADDIE):
Reviewed business needs, learner personas, and target job competencies.
Identified key soft skills for success in entry-level sales roles and mapped these to measurable outcomes.
Design & Development (Backward Design & SAM):
Designed a variety of instructional formats—text, video, images, and interactive elements—to support diverse learning preferences.
Structured capstone assignments that required learners to apply skills in meaningful ways: creating slide decks, recording video reflections, and analyzing case studies. These deliverables both practiced and measured real-world soft skills.
Created detailed instructions and supporting GIFs/images to guide learners through new formats.
Beta tested all materials with representative learners to ensure clarity and usability.
Implementation (SAM):
Built the program entirely asynchronously with human-graded, actionable feedback loops.
Supported learners in building real-world sales communication skills through video submissions and reflection activities.
Monitored learner engagement and iterated on materials during beta testing to address challenges early.
Evaluation (Backward Design):
Assessed skill acquisition via capstone submissions and instructor feedback.
Measured clarity and usability of instructions through targeted beta testing.
Generated insights that shaped a template for future asynchronous soft skills programs.
OUTCOMES
Delivered program on time and successfully launched.
Established a scalable framework later adapted for additional soft skills programs.
First fully beta-tested program in the organization, influencing QA and instructional processes.
Learners gained measurable real-world sales communication skills entirely online.